USAA Consumer Lending

Learn more about how my design leadership helped transform our team at USAA, guiding them to execute a full modernization of Consumer Lending products. Then please reach out if you’re looking for someone to join your team as a design leader.


 

PURINA CHEKR CONNECTED COLLAR

Please reach out to learn how I led our team in designing and prototyping an iOS application catering to the discerning needs of pet owners, as well as my role in assisting Purina to strategize their plan for their Connected Dog Collar, dedicated to enhancing the overall well-being of pets.


 

UNDER ARMOUR XPRESS


Connect with me to uncover further insights on my close collaboration with the Under Armour product team, where I streamlined a complex process to ensure simplicity and efficiency, ultimately contributing to the successful launch of the first iteration of their Print on Demand responsive web product.


 

APPLE Homekit

Please explore some of the artifacts from a project that holds a special place in my heart. I would love to connect and share additional insights about my experience of being invited to Apple HQ to discuss the design process behind the fully accessible version of the HomeKit app, even before Apple had developed their own.


 

BRENE BROWN DAILY GRATITUDE

It was truly remarkable collaborating with the esteemed researcher and best-selling author Brené Brown. I had the honor of leading her team through a workshop and partnering closely to develop designs for her Gratitude native app. I would be delighted to share more details with you, so please feel free to reach out!


 

H-E-B Curbside

Recognized as a beloved grocery store in Texas, HEB holds a special place in the hearts of many. Take a moment to explore my contributions to their Curbside app. Feel free to connect with me to discover how I led the product management team at HEB, Texas’ largest grocery store, using design thinking to strategize the development of their inaugural Curbside native iOS and Android app.


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LET’S TALK

BethGerstenfeld@gmail.com