http://www.bethgerstenfeld.com/new-index daily 0.75 2020-03-20 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1573592149569-40RI42AGUHDIQ95XW0U5/Screen+Shot+2019-11-12+at+2.38.56+PM.png New Index http://www.bethgerstenfeld.com/home daily 1.0 2023-10-28 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/0d0c624c-0e6f-4991-970f-7adc3047af2e/Artboard_03.png HOME - STRATEGIC VISION > https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450428100-L6E77YJ7GRPBR8VWC0QY/unionBank_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/3c6fc32f-55e6-4773-8887-b5f1768202fa/Artboard_05.png HOME - PROCESS OPTIMIZATION > https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/67937c50-6f8d-4c7f-9531-7e8dcbcfd91e/Screen+Shot+2022-03-29+at+7.27.15+PM.png HOME - BRENE BROWN DAILY GRATITUDE It was truly remarkable collaborating with the esteemed researcher and best-selling author Brené Brown. I had the honor of leading her team through a workshop and partnering closely to develop designs for her Gratitude native app. I would be delighted to share more details with you, so please feel free to reach out! https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450346356-CP507VE4Z4F0II6N6U5Z/purina_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/87349c98-277b-4b18-99e4-386c59950979/CL_Auto_macbook.png HOME - USAA Consumer Lending Learn more about how my design leadership helped transform our team at USAA, guiding them to execute a full modernization of Consumer Lending products. Then please reach out if you’re looking for someone to join your team as a design leader. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/dd8996d8-743b-4310-a3c0-faefa101707b/Screen+Shot+2022-03-29+at+7.48.28+PM.png HOME - UNDER ARMOUR XPRESS Connect with me to uncover further insights on my close collaboration with the Under Armour product team, where I streamlined a complex process to ensure simplicity and efficiency, ultimately contributing to the successful launch of the first iteration of their Print on Demand responsive web product. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/5d82d74a-ccfd-4990-8a13-d87d5718f938/Screen+Shot+2022-03-29+at+7.29.35+PM.png HOME - APPLE Homekit Please explore some of the artifacts from a project that holds a special place in my heart. I would love to connect and share additional insights about my experience of being invited to Apple HQ to discuss the design process behind the fully accessible version of the HomeKit app, even before Apple had developed their own. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450361824-Y94MNORRI1531QMXLZLU/heb_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450355777-8NOYW84P2MDU8XYF7EG6/whirlpool_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450398131-B6T7GMOXQ4IX1AX6I38E/kitchenAid_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/ddf64ae4-1441-4da1-b43a-0829d9c903b9/Artboard.png HOME - TEAM LEADERSHIP > https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1629834355884-QF31U9K7UTB591XDE1JX/USAA_%281%29.png HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450611180-8DGEXYUWCFMHD85524NH/underArmour_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/896b279d-3099-404a-a16c-208296ae42cc/Screen+Shot+2022-03-29+at+7.46.44+PM.png HOME - PURINA CHEKR CONNECTED COLLAR Please reach out to learn how I led our team in designing and prototyping an iOS application catering to the discerning needs of pet owners, as well as my role in assisting Purina to strategize their plan for their Connected Dog Collar, dedicated to enhancing the overall well-being of pets. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450404607-UDT35APDLGSHGEJGFQ2P/siliconLabs_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450419226-Q851FCF7WOQZIHFDCHZY/esteeLauder_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450514697-QFPQDV8XRVIAH5Y0CDH0/cigna_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/7a0dd437-d3a1-4bff-b18d-1cb1744b78c3/Screen+Shot+2022-03-29+at+7.47.23+PM.png HOME - H-E-B Curbside Recognized as a beloved grocery store in Texas, HEB holds a special place in the hearts of many. Take a moment to explore my contributions to their Curbside app. Feel free to connect with me to discover how I led the product management team at HEB, Texas’ largest grocery store, using design thinking to strategize the development of their inaugural Curbside native iOS and Android app. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450376353-WP3X8CWAHBLO054ZNH65/honeywell_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1569450414517-VF1GRJ5P7FVRLR740CYD/breneBrown_logo.png HOME https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/ce7525eb-d594-4df3-a0c8-598f88a58c8b/Artboard_02.png HOME - DESIGN INTEGRATION > http://www.bethgerstenfeld.com/resume daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/d0989be6-7706-45de-8ffc-1c8e69478bb7/Screen+Shot+2023-10-13+at+1.46.34+PM.png RESUME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/62318195-3d11-45e9-89b8-629f0425a9d0/Screen+Shot+2023-10-13+at+1.46.22+PM.png RESUME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.bethgerstenfeld.com/document-links daily 0.75 2020-03-20 http://www.bethgerstenfeld.com/happybirthday daily 0.75 2020-04-21 http://www.bethgerstenfeld.com/team-leadership-and-growth daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/564f0158-c9ed-4600-9f9c-76adf2d0bd72/Artboard.png Team Leadership and Growth http://www.bethgerstenfeld.com/strategic-vision-and-design daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/708b41f7-b87b-4a95-9e9c-aa70d4837a17/Artboard_02.png Strategic Vision and Design http://www.bethgerstenfeld.com/design-thinking-to-improve-process daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/89f907db-0f7d-4fe7-ae6f-0bc932940807/Artboard_03.png Design Thinking to Improve Process http://www.bethgerstenfeld.com/design-advocacy-and-integration daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/eadbb241-f217-4cbc-ae1f-ea0abca327b6/Artboard_05.png Design Advocacy and Integration http://www.bethgerstenfeld.com/usaa-consumer-lending daily 0.75 2023-10-13 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/2272676b-dd8f-4808-bbbf-88e06cb32ff0/Screen+Shot+2023-09-22+at+11.33.53+PM.png USAA Consumer Lending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/625b08f1-eebb-4ade-99fa-6bde13689a7d/Screen+Shot+2023-09-20+at+1.53.54+PM.png USAA Consumer Lending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/b6212f49-cda2-47a9-b5da-61edf11808b9/CL_Auto_ipad.png USAA Consumer Lending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/2260c145-0198-4e65-bdc3-6a8c1bcabfab/Screen+Shot+2023-09-22+at+11.31.20+PM.png USAA Consumer Lending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/87349c98-277b-4b18-99e4-386c59950979/CL_Auto_macbook.png USAA Consumer Lending - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.bethgerstenfeld.com/purina-connected-collar daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/b1486065-6ca4-473e-a2f3-fac8dd06631e/Screen+Shot+2023-01-08+at+7.43.43+PM.png Purina Connected Collar - Make it stand out Brand and Visual Design Exploration // UI Designer: Amy Garrett https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/b14c4c79-574b-4179-b51b-9a5865e2adfd/Screen+Shot+2023-01-08+at+7.31.47+PM.png Purina Connected Collar https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/240c1c50-0a6c-4d25-9926-adf587274c20/Screen+Shot+2023-01-08+at+7.43.52+PM.png Purina Connected Collar Final visual comps // UI Designer: Amy Garrett https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/763e1ee0-e04a-4a45-a029-880ca932ecc5/Screen+Shot+2023-01-08+at+7.43.24+PM.png Purina Connected Collar - Make it stand out Product Iteration Planning https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/ad865a9d-0d27-40ef-9f38-2aaf0580444c/Screen+Shot+2023-01-08+at+7.43.15+PM.png Purina Connected Collar - Make it stand out Initial Wireframes https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/5b2f6382-2940-4971-8206-633e34364527/Screen+Shot+2023-01-08+at+7.43.36+PM.png Purina Connected Collar - Make it stand out Wireframe Iterations http://www.bethgerstenfeld.com/under-armour daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/8f229e5d-a261-42c9-9e00-a1d1a8df6667/Screen+Shot+2022-09-15+at+3.36.16+PM.png Under Armour - Make it stand out Initial wireframes created quickly in collaboration with technology and product to understand flow and features https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/3aec0148-13e8-4d13-bda6-c600fc295921/Screen+Shot+2023-01-05+at+9.16.41+PM.png Under Armour - Make it stand out Product Iteration Planning https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/29022479-717e-4beb-9cd6-9d7dcfcd64d2/Screen+Shot+2023-01-05+at+9.17.21+PM.png Under Armour - Make it stand out High fidelity comps https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/0e4d229a-5eb2-42d5-a69f-b80567ea5e2e/UA_Flow.jpg Under Armour - Make it stand out Screen flow https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/70d65d6a-4bcd-4b77-9d91-dcef6f5e5a6d/Screen+Shot+2023-01-05+at+9.18.11+PM.png Under Armour - Make it stand out Screenshot of storefront page https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/d10bd13b-a098-483f-93e6-c9c8828513f1/Screen+Shot+2023-01-05+at+9.18.32+PM.png Under Armour - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/f2c19204-d184-485d-90a1-ae76110527ad/Screen+Shot+2023-01-05+at+9.18.02+PM.png Under Armour - Make it stand out Screenshots of live site http://www.bethgerstenfeld.com/beam-homekit daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/bff05c98-818b-4104-b98e-da25dd8dbaf3/Screen+Shot+2023-01-05+at+9.26.30+PM.png Beam HomeKit - Make it stand out Brand exploration https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/c13d27ef-ac9c-4636-84a2-738818c32ade/Screen+Shot+2023-01-05+at+9.25.55+PM.png Beam HomeKit https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/898809e1-668b-4285-8b3c-06956dfd7b2e/Screen+Shot+2023-01-05+at+9.26.38+PM.png Beam HomeKit - Make it stand out Screenshots of iOS app // UI Designer: Amy Garrett https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/ecaad061-aaf6-47fa-96ee-27f9156b125d/Screen+Shot+2023-01-05+at+9.26.22+PM.png Beam HomeKit - Make it stand out Wireframes / Initial Concepts http://www.bethgerstenfeld.com/brene-brown-gratitude-app daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/fc9021f1-2f3a-4140-9146-96b2e8e144b0/Screen+Shot+2023-01-08+at+7.19.15+PM.png Brene Brown Visual design exploration https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/f79d5e22-6818-4926-a7fa-067221ba0454/Screen+Shot+2023-01-08+at+7.18.30+PM.png Brene Brown - Make it stand out Product iteration planning https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/af949cbe-4149-4606-8cab-8a1988337ac8/Screen+Shot+2023-01-08+at+7.18.58+PM.png Brene Brown - Make it stand out Screen flows https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/76014cbd-563a-44f6-8a64-e3ff87c2e812/Screen+Shot+2023-01-08+at+7.19.07+PM.png Brene Brown - Make it stand out Wireframes https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/886e140b-815f-4623-9207-c18c55d435da/Screen+Shot+2023-01-08+at+7.19.23+PM.png Brene Brown - Make it stand out Final high fidelity comps https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/8bcda53e-f25a-439a-a6ff-2eb2b1ab3e4d/Screen+Shot+2023-01-08+at+7.18.11+PM.png Brene Brown http://www.bethgerstenfeld.com/heb-curbside daily 0.75 2023-09-19 https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1c30cd6c-7fea-4a8a-b944-49d4252e6138/Screen+Shot+2023-01-08+at+7.45.12+PM.png HEB Curbside - Make it stand out Components https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/21eb0cc1-5680-41ff-aa28-ba683dd83a40/Screen+Shot+2023-01-08+at+7.45.04+PM.png HEB Curbside - Make it stand out User testing https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/1df61020-dc39-487d-b7ff-30186aba02b8/Screen+Shot+2023-01-08+at+7.44.17+PM.png HEB Curbside - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/050297d7-f618-49d5-a3ee-3b03ed23db54/Screen+Shot+2023-01-08+at+7.44.55+PM.png HEB Curbside - Make it stand out Screenshots of application https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/ce6145de-941b-4fa6-9ef7-173acfcb719f/Screen+Shot+2023-01-08+at+7.44.41+PM.png HEB Curbside - Make it stand out Product iteration planning https://images.squarespace-cdn.com/content/v1/577e7ced8419c243feb4c523/f5779230-0926-432c-90d6-efe909e23dde/Screen+Shot+2023-01-08+at+7.44.47+PM.png HEB Curbside - Make it stand out High fidelity comps